In the 1940's, a boot maker named Israel Kroop was asked by a customer named James McCoy (aka Goggles McCoy) to develop a goggle for him to use in horse racing. Being a highly creative craftsman Kroop designed a cutting edge goggle that was slim, light and offered outstanding peripheral vision. More importantly the design allowed the goggles to be stacked so that one by one they could be removed as mud accumulated during a race. This simple but effective design element changed the sport of horse racing forever. Kroop's original design has proven so effective and timeless it is still worn today by nearly every jockey in the world. The Kroop's brand of goggles is still the gold standard in the horse racing industry and maintains an incredible 75% market share.